How to manage Employment Equity Stakeholders

Stakeholder management is a critical component to the successful delivery of any project, programme or activity. A stakeholder is any individual, group or organisation that can affect, be affected by, or perceived itself to be affected by a programme**1.

The following steps ensure successful management of stakeholders**2 :

Step 1: Create a List of Stakeholder Groups

Step 2: Map the List on the Grid (reflecting stakeholder power and interest in a project, programme or activity)

Step 3: Develop a Strategy and Share It

**1: Wikipedia **2: Gamestorming: A Playbook for Innovators, Rulebreakers, & Changemakers; Dave Gray, Sunni Brown, & James Macanufo; 2010

We’ll follow the steps above to depict stakeholder management from an employment equity perspective.

Step 1: Create a List of Stakeholder Groups

The following is a typical list of employment equity stakeholders:

  • Commission for Employment Equity (CEE)
  • Department of Labour (DOL)
  • SETAs
  • Tertiary Institutions
  • Social & Ethics Committee (SEC) of the Board
  • Executive Committee (ExCo)
  • Chief Executive Officer (CEO)
  • Assigned Senior Manager for EE
  • Human Resources (HR) Department
  • Line Managers
  • Employment Equity Forum(s)
  • Employees

Step 2: Map the List on the Grid

The following is an example of a grid for a fictitious company. Please note that the allocation of stakeholders to different quadrants must be based on facts. The grid below is used for learning purposes only.

The most common way to map is by Power and Interest**3:

**3: Gamestorming: A Playbook for Innovators, Rulebreakers, & Changemakers; Dave Gray, Sunni Brown, & James Macanufo; 2010

Power describes a stakeholder’s level of influence in the system-how much he can direct or coerce a project and other stakeholders.

Interest describes the degree to which a stakeholder will be affected by the project.

Power and interest of a Employment Equity Stakeholder

Step 3: Develop a Strategy and Share It

Once stakeholders have been mapped onto a grid as shown above, a company is then in a position to develop a stakeholder management/engagement strategy. The strategy must answer, among others, the following questions**4:

**4: Gamestorming: A Playbook for Innovators, Rulebreakers, & Changemakers; Dave Gray, Sunni Brown, & James Macanufo; 2010
  • Who needs to be informed of what, and when?
  • Who needs to be consulted about what, and when?
  • Who is responsible for engaging each stakeholder, and when and how will they do it?

The following table is an example of the stakeholder management strategy that that can be developed based on the grid above: Download the table below

Stakeholders must be managed in accordance with the engagement strategy below.

A Table example of the stakeholder management strategy that that can be developed based on Level of Power/Interest

Forms to download:  EEA2; EEA5EEA6; EEA7; EEA11; EEA14

Click here for a comprehensive guide on how to Implement Employment Equity.

One thought on “How to manage Employment Equity Stakeholders

  • Agnes Motjale

    Please share more information with me.

    Reply

Join the Conversation

Your email address will not be published. Required fields are marked *